In today's digital market, customers have much more choices than ever before when it comes to buying online. Nearly every imaginable product or service is available at your fingertips, – which means that every online business figures out a way to encourage consumers to choose them over others. The backbone of a high level website is great user interfaces. The user experience directly impacts whether you see an increase in your bounce rate or an increase in your conversion rate. More and more companies are learning that they need to put money in their user experience in order to be successful with competitors. They must support, guide and assist clients while using their website, product, design or application. A great user experience on your site ensures that your visitors can effectively and efficiently find everything they're searching for. It is up to you to create rich- content, effectively designed website which will keep your clients and customers fully involved and get back for more. One of the best ways of doing this is to deliver a user-friendly, optimistic (UX) experience. In reality, 71% of profitable businesses assume that their incredible UX is their highest competitive differentiator that increases in sales. What Is User Experience? User experience (UX) refers to the set of behaviors that customer’s exhibit when they interact with a website. UX is influenced by several factors, from website design to form design. By optimizing user experience, you can reduce downtime between your website and target audience. There are many factors influencing user experience that can impact on the business, in turn. • Value — does your content / product / service make the website worth its time? • Usability — is it easy to use your Website? • Usefulness — does your website satisfy users’ requirements? • Desirable — does the consumer strike a particular bond with your brand? • Findable — is your site easy to navigate? • Accessible — will disabled people access your website? • Credible Does your brand; reputation, product, and/or service build consumer trust and faith? How to Improve User Experience? If you are just starting to enhance user experience across your website, you may find yourself overwhelmed. Don’t panic. Take the process on step by step and start giving your complete attention to each section of your website, until you are satisfied with your target audience's appeal. Despite those facts in view, you've already understood why your website needs a fabulous UX design. Here are some of the effective UX tips design trends to keep in the mind. 1. Check your Website Speed Based on my research it is to be believed, the average attention span of the person is only 8 seconds, and in average web page: only 28 % of words are read. Faster loading speeds are therefore a key factor. The speed of your website is one of the most important aspects for improving the user experience of your website. Today, website visitors expect faster results and won't wait for your site to load, so you need to ensure your site loads quickly. 2. Be responsive and mobile-friendly Smartphones drive a lot of traffic to a number of websites, and this makes it important for your website to be responsive. Going mobile-friendly is now an effective way for website owners to meet the browsing needs of mobile internet users, ensuring greater visibility. In addition, make sure that you are focused on reliability while including the responsive element. This will ensure an outstanding customer experience. So never compromise the UX design trend on this website. There are a number of responsive design testing tools which help to test websites' responsiveness. 3. Clear and concise navigation When someone is browsing your website, the last thing you want for them is to get lost. The Website’s navigation site should let users know where they are and how they can get anywhere. You shouldn't have too many choices, too, because this will overwhelm the customer. There is no fixed number you can use, but try to keep it within the range of 3-7. 4. Use more white spaces White space makes the content more eligible and lets users focus on other website elements as well. This considerable space is often referred to as the website's breathing space that provides space for other elements to come up extremely well around the website. If you intend to provide a lot of information above the fold, it's suggested to provide plenty of white space on your website. You may make errors when using white space on your website; hence, it is suggested that a balance is created between the length of content and the white space that you intend to use on your website. 5. Keep Pages Consistent Everything on your website should look the same and behave in the same way. It generates a sense of familiarity that will help lead your visitors around the website journey. Consistency is also important. You can make your website more consistent by using your brand colors, writing in the same tone, using the same fonts and having a similar style and design throughout your website. Design inconsistencies may leave users confused and unsure whether they are on the same website or whether they are on a completely different site. 6. Ask minimal information If you are requesting customer data to sign up for your email list, you can ask for as little information as possible. Most websites now request only your first name and email address, which is completely appropriate. However, once you begin to ask more than that, the probability of filling out the form goes down substantially. We live in a fast-paced world and people don't want to spend the time by filling out long forms. Just make sure you’re asking for information that you absolutely require. 7. Improve Categorization Many times when users are on your website, they seek a specific category of content. Providing an efficient way for users to find the best content categories on your website would help them figure out quickly what they want and need on your website over leaving and going to a different website. Final Thoughts As per my analysis, almost one-third of customers are leaving a brand after a single bad experience. In fact, 54% of customers are unhappy with the UI/UX from most online brands. Your customer's satisfaction should be a top priority, especially once you understand how much they travel on their online experience. Follow these tips and then see what areas of your website might make some improvements.
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